Change your mind. Change your body. Change your life.
Imagine, just 12 weeks from now, having the lean, healthy body you've always wanted and not having to turn your life upside down to get it. Imagine having the energy to be at your peak from dawn to dusk, having the confidence to do all the things you've been putting off, having the certainty to make the right decision at the right time, and knowing that you really do have the power to change, not just your body, but anything in this world you set your mind to.
If this sounds unlikely, or maybe even impossible, it's time you were introduced to Bill Phillips and his Body-for-LIFE program. It's time you join those who have experienced breakthroughs with the help of his expert advice.
These people include: hundreds of thousands of men and women who read his magazine for guidance and straightforward information about exercise, nutrition, and living with strength.
Elite professional athletes, among them John Elway, Karl Malone, Mike Piazza, and Terrell Davis, who have turned to Phillips for clear-cut information to enhance their energy and performance.
People once plagued by obesity, alcoholism, and life-threatening ailments who accepted a personal challenge from Phillips and, with his help, have now regained control of their bodies and lives.
The principles of the Body-for-LIFE program are surprisingly simple but remarkably powerful. Allow yourself to experience the force of the information on this audio, allow yourself to take your mind, your body, your life to a higher point than you may have ever dreamed you could. All in as little as 12 weeks.
A couple of years ago, I attended a fitness convention in Atlanta. It's
one of only a few industry trade shows I attend, and therefore, it's one
of the only times I come face-to-face with a large number of my readers
at once. During the course of that weekend, hundreds of men and women
who introduced themselves as avid followers of my magazine came up to
shake my hand and chat. What struck me most about the entire
experience--what absolutely floored me--was how strikingly out
of shape many of these people were.
Don't get me wrong, I enjoyed meeting all these folks, many of
whom had been reading my work for years. I even recognized a lot of
their names. That weekend I think I met about 600 of my students. Maybe
80 of them looked fit and strong, but the others, who had been receiving
the same information on exercise and nutrition, looked like . . .
well, like they never had the opportunity to learn about how to get
in top shape before.
On the flight home, I agonized over what I experienced that weekend. I
knew then and there that in order to become a better teacher, I had to
create a solution that would help these people not just get the facts
but apply them. I knew I could help these people. I knew it was
Anyone who knows me at all or is familiar with me through my writing
understands I firmly believe that a strong, healthy mind resides in a
strong, healthy body. That, my friends, is a fact. When I see men and
women who are out of shape, I see lives not fully lived. I see lost
potential. I see people who need someone to help them realize they
can look and feel better. That's what I see.
You simply cannot escape this reality: Your body is the epicenter of
your universe. You go nowhere without it. It is truly the temple of your
mind and your soul. If it is sagging, softening, and aging rapidly,
other aspects of your life will soon follow suit.
I just don't believe that anyone in this world sets out on a journey to
become fat and unhealthy, just as no one decides to become lonely or
poor. What happens is, somewhere along the line, slowly and gradually,
without even being aware of it, we give up. We give up our values and
our dreams one at a time. When people let go of their bodies, it is,
quite simply, the beginning of the end.
The night I got home from that trip, I couldn't stop thinking about it.
What could I do to help these people apply their knowledge? I
asked myself that question over and over again. I couldn't sleep. Then,
finally, at about 1:15 in the morning, it hit me: They need a
challenge. A competition. An incentive and the ultimate
trophy--my blood-red Lamborghini Diablo.
I recalled how dreaming about someday owning that car helped me back
when I was struggling to build my business--it helped me stay focused on
my future and lifted my desire when I needed it most. I thought maybe it
could do the same for the people I wanted to help--that it could be
their driving force too. So, the next day, I put that Lamborghini
up as the "Grand Prize" in the most unique self-improvement contest
No one had ever tried issuing a challenge like this before, but
something told me I had to do it, even though some people (including my
dad, who's also my business advisor) let me know they thought the idea
was crazy. But I experienced something like the voice that whispered to
Ray Kinsella in the baseball movie Field of Dreams: My instincts
told me if I built it, they would come.
And did they ever...
More than 54,000 people from all walks of life signed up. Cops, cooks,
and corporate CEO. Parents and grandparents (more than a few
great-grandparents). Men and women who had never lifted a weight
in their lives and a few seasoned gym rats who had been trying to build
better bodies for years. The entries cascaded in, each individual
accepting my challenge.
There were 10 categories, so young and old, men and women alike could
still compete and have a chance to win. They were required to take
'before and after' photos and write an essay describing their experience
and the impact it had on their lives overall. A team of judges,
including myself, worked day and night scoring each competitor based on
how much they improved their physiques, combined with how well they
expressed the experience through their essays.
There -- in those essays -- was where my expectations and imagination
essays were blown away. I hoped that giving people an incentive and
challenging them to apply the knowledge I offered them would help
them improve their bodies. And it did.
But that's not all. These people were getting physically fit, and
they were getting their lives back in shape. It was, and
still is, one of the most enlightening experiences of my life. Accepting
this challenge rekindled the flame of desire for tens of thousands, and
it broke down walls that were keeping people from moving forward in all
areas of their lives.
Many of the men and women who accepted my challenge reported that this
Program literally saved their lives. Their risk of heart disease (the
number-one killer in America today) was drastically lowered, as well as
the risk of being afflicted with other illnesses, such as diabetes,
cancer, and osteoporosis.
Beyond even that, the psychological and emotional changes reported by
these men and women were (and are) stunning. They described
off-the-chart leaps in self-confidence, self-respect, and empowerment.
They discovered that taking control of their bodies broke down barriers
all around them. People were more attracted to them. They got better
jobs. They made greater amounts of money. They made greater amounts of
money. Their relationships with colleagues, family, and friends
improved. Their marriages got better. Their sex lives became more
satisfying. Old habits that seemed impossible to break suddenly became
easy to drop.
And they began to realize that they really do have the power to help
and inspire others (which, by the way, is, in my opinion, the main
reason we're here to begin with). Quite simply, they became more
enlightened, more powerful people, in every sense of those words.
Excerpted from "Body for Life: 12 Weeks to Mental and Physical Strength" by Bill Phillips. Copyright © 1999 by Bill Phillips. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.