work less, live more becoming a click millionaire
The trouble with the rat race is that even if you win, you're still a
rat. —Lily Tomlin, actress and comedian
THERE HAS TO BE a better way!
Isn't that what you have been thinking? Are you tired of the work you
do, or the people you work with, or the low pay or uncertain career
path? Or maybe all of the above? Or the fact that you may have to
continue that same routine for years or decades more? Do you really
think that you're going to be able to save your way to a comfortable
retirement working for someone else? Aren't the odds of a comfortable
retirement small unless you save so much that your working years are
painfully light on luxuries, vacations, and toys?
If you are like I used to be, you probably thought getting that
corporate job was a ticket to both money and security. Unfortunately
corporate employment has turned out to be more of an "income for
dummies" plan than a lifetime meal ticket. You are still required to
contribute most of your waking hours to the corporate bottom
line—but that's no longer a guarantee for steady pay, job
security, decent health coverage, and a comfortable retirement. Sadly,
the only person who cares about your personal fulfillment and financial
independence is you. Add the daily pressure of commuting to an office,
working with people you normally wouldn't spend time with, pursuing
priorities set by people who don't understand the needs of your
customers, plus the constant threat of layoffs, it's no wonder that more
and more people feel trapped in a rat race from which they can't escape!
Don't Just Get a Job, Get a Life
If you challenge traditional assumptions about career priorities, you
can discover that there are new solutions to these work-life balance
issues. It's okay to put your own life ahead of making money or climbing
the corporate ladder and you don't have to do work you dread just to
keep afloat. Today you have the opportunity to redesign your life around
what's important to you and define success for yourself.
You can choose to build a lifestyle business online that supports
both your family and your own personal life goals, even with little
capital or technical training.
Redefining success on your own terms can allow you to rebalance your
life to achieve the goals most important to you. Instead of focusing
simply on making money, I'd like to help you find the courage to define
your success not just in dollars, fancy cars, or shiny objects that are
promoted to you on television, but to include increased flexibility,
creativity, and happiness, too. But motivation and a willingness to make
some sacrifices along the way are not all you need to build a profitable
lifestyle business for yourself. You need specific practical
recommendations about which online business opportunities and tools are
the best today. Personalizing those recommendations into a plan that you
act upon can make the difference between wishing you were
successful and being successful.
I wrote this book to help you do just that.
This Book Is Different
Too much online moneymaking advice is focused on finding clever but
unsustainable ways to attract more website traffic. That kind of
approach focuses on tricks—it helps you exploit small advantages
in pay-per-click (PPC) advertising or search engine optimization (SEO),
or attracting traffic from the latest YouTube, Twitter, Facebook,
Google+, app, plug-in, software, or other "hacks."
These approaches sometimes work, but by the time an online marketing
"guru" gets around to telling (and selling) you his latest
traffic-attraction tricks, you can be sure that there's not much money
left in that competitive market.
More importantly, building businesses on temporary market
inefficiencies doesn't build the long-term asset value and recurring
income of the Click Millionaire business system that I want for you.
So, this book is not going to teach you how to become the 100,000th
person to rehash diet secrets into a free e-book, build a huge email
list overnight with YouTube videos or mobile apps, or use Google Adwords
PPC ads to promote affiliate marketing offers.
Instead of teaching you to push a product that may be outdated in six
months and require you to start over again, this book is going to help
you develop a new business and career that grows into a satisfying
ongoing lifestyle for you. It's going to teach you to redefine
success for yourself, redesign your life around the things that matter
most to you, and support that lifestyle with your own Internet-based
business that allows you to enjoy the financial independence, creative
control, and schedule flexibility traditionally only available to people
who already had millions in the bank.
The goal is to find a lifestyle balance that is comfortable and
fulfilling for you.
You Can Build a Business as Unique as You Are
My goal for you is to create something new; an original and
unique business that positions you as an expert in your chosen field; a
business that channels your efforts into something more significant than
just increasing your click-through rate by 0.01 percent; a business that
targets niche needs that speak to you and those in your target market on
a fundamental level. I'd like to help you mine your niche to generate
long-term recurring profits from a sustainable, personally satisfying
lifestyle business that is meaningful to you.
How about building a business around your unique personal
experience so that you can help others solve similar problems in their
Or developing an interest you have into a new expertise you can
use to help advise others with similar interests?
And delivering that information or those products in a
cost-effective, consistent, ethical way that attracts loyal customers to
create a profitable business around you and your favorite hobbies?
I have done this personally in a bunch of market spaces that most
"experts" and keyword research would have said were saturated, including
probably the most competitive area of all, Internet marketing.
Together we'll make sure that your approach will be different,
successful, and practical, too.
What's a "Lifestyle Business"?
A lifestyle business is one where you prioritize lifestyle benefits over
growth and profits.
It's a real business that makes you real money but one that also lets
you enjoy more of the life you deserve. With little risk or cash
investment, these new kinds of online businesses can help you create a
"laptop lifestyle" that finally frees you from working for someone else.
Plus, they can make you happier because you spend your time working on
projects you choose with people you like. The money is not the point.
Your lifestyle as the owner is.
You may feel like you're not qualified to build your own business, or
that the niches that interest you must be "wrong" because they don't fit
traditional MBA approaches. But business schools (and most business
books) teach people how to work for and grow corporations, not build
happier lives. With lifestyle businesses the emphasis is on your
lifestyle at least as much as on the business. This means that (unlike
with corporate jobs or business school management theories) you can
prioritize your own lifestyle interests first and even have multiple
business lines at the same time. And who's more of an expert on what you
want out of life than you?
Business school professors, economists, and bankers turn up their noses
at this kind of business, because it doesn't require venture capital and
isn't aimed at maximizing profits, increasing shareholder value, or
issuing an IPO. But I love those businesses.
Let's face it, you're not on track to become a billionaire anyway.
Wouldn't you be happy with a six-figure business that was in a field you
like, with low costs, few politics or management challenges, and that
allowed you to control your own schedule? (Especially if that business
had the potential to grow even more profitable through free Internet
distribution and automated online marketing?)
Sorry, business school professors: your traditional corporate
definitions of success don't apply to Click Millionaire lifestyle
The goal of most big companies seems to be growth for growth's sake. And
the most ambitious people used to want to work for those big companies.
But today the pressure of big company jobs has many professionals I know
wishing for something less stressful, even if it means taking a cut
"Big" also used to be a requirement for business because it took lots of
people to do stuff. People needed to explain product features and make
sales, people needed to process paperwork, people needed to check
inventory and coordinate with suppliers, people needed to spread the
word through advertising and marketing, and so forth. But the Net has
changed all that. Decades of competition in the software industry have
created powerful Internet-based systems for publishing, distribution,
and marketing that any start-up or small business owner can use for just
a few dollars/month. Today most order-taking and sales functions can be
automated through a simple website shopping cart that will track your
inventory, too. A lot of marketing can get done even while you're at the
beach or asleep—your website doesn't go to the beach and your
online ads keep running while you're sleeping!
All this means that the "small" in small business no longer means small
impact, small reach, or small sales. In fact, Click Millionaires
specialize in profiting from big-company–style systems but without
out all the expense and hassle!
As popularized in Tim Ferris's now classic book, The 4-Hour
Workweek (Crown Archetype, 2007), today you can use the Internet to
construct job opportunities, projects, and even new companies around
your own preferences. Even without a business background or a technical
education you can design your career and business around your own
schedule and interests instead of having to punch the clock at the same
time and location every day, dressed the same way, interacting with the
same people, and doing the same thing. Free worldwide email, phone,
video, chat, and social networks now mean that you don't need to be
physically present in an office much anymore.
The Internet allows free-flowing self-organizing projects and ventures
to emerge constantly, reducing your dependence on corporate paychecks.
Outsourcing, virtual assistants, freelance contractor project
marketplaces, mobile platforms, social networks, telecommuting,
browser-based SAAS tools, cloud computing ... all of these developments
have created a constant flow of new ventures and small business
opportunities that don't require you to become a lifetime employee
counting the years toward the gold watch you'll get when you retire.
What's a "Click Millionaire"?
I'm not talking about a "get-rich-quick" strategy. Click
Millionaires is the manifesto of a movement focused on building
flexible and profitable lifestyle businesses online that suit the
individual lifestyle priorities of their Click Millionaire owners.
Here's how I define the term:
Click Millionaire [klik mil-yuh-nair or klik
mil'ye-nâr] Click Millionaires use websites, e-commerce,
digital publishing, and social media to build lifestyle
businesses that share their ideas and products with the world on
their own schedule and terms. A lifestyle design movement as much
as a business model, becoming a Click Millionaire does not require a
million-dollar online business. Instead, Click Millionaires define
success by using the latest digital commerce and marketing tools to
build profitable, ethical, Internet-based businesses that improve their
own lifestyles and the lives around them. The resulting Click
Millionaire lifestyles offer unprecedented levels of personal career
control, creative independence, schedule flexibility, and work
The traditional American dream centered on individual financial
achievement—where becoming a "millionaire" allowed you to control
your own life, afford anything you want, and live on your own terms. But
today the phrase "Click Millionaire" captures the revolutionary idea
that lifestyle benefits like the independence, security, and
self-confidence—formerly only available to the wealthy—are
now available to anyone who chooses to build a successful lifestyle
business online. As you can see from the definition above, money is
important to Click Millionaires, but it's not the only thing that
matters to the "new rich." Money is not the destination on your life's
road trip; it's just the gas to help you enjoy the journey.
To become a Click Millionaire I encourage you to:
Change your thinking to focus first on your goal of living
better, however you define that personally.
Redesign your life around what's important to you and your family
instead of working late to meet your boss's schedule.
Rearrange your work so that your bank account benefits directly
from your efforts instead of paying for your employers' new cars and
vacations when you may be struggling to pay your mortgage.
My bet is that if you could redesign your life to emphasize your
personal happiness, a comfortable lifestyle, and the ability to share
your profits with others, you'd be satisfied—even without becoming
a millionaire. Why? Because you're not greedy and the reality is that
you would just like to be comfortable and lead a life that has meaning
Don't Quit Working—Start Enjoying Your Work Instead
I'm not talking here about early retirement or passive income
strategies. Instead what I'm proposing is that you start a business
part-time, while you're still working your current job, and gradually
build a niche business online that generates recurring revenues for
you as automatically as possible. Over time you can grow your Click
Millionaire side business to make an ever-increasing portion of your
income, and a portion that you enjoy earning, too.
Excerpted from "Click Millionaires: Work Less, Live More with an Internet Business You Love" by Scott Fox. Copyright © 0 by Scott Fox. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.