Click Millionaires: Work Less, Live More with an Internet Business You Love

Click Millionaires: Work Less, Live More with an Internet Business You Love

by Scott Fox

ISBN: 9780814431917

Publisher AMACOM

Published in Calendars/Computers, Calendars/Business

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Book Description

The rules have changed. The American Dream is no longer the "corner office". It's a successful business you can run from your home office, the beach, or wherever you desire. It's work you love that still allows you the freedom and income to live the life you truly want. Sound like a tall order? Well, thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. And in Click Millionaires, e-commerce expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9-5 job they hate for an online business they love.

This audiobook explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate "success" requires. Listeners will learn how to: find a lucrative niche on the Internet that matches their interests and skills; choose an online business model: from blogs, noozles, and audience communities to digital delivery, online services, affiliate marketing - even physical products; position themselves as experts; build their audience; design the lifestyle they want; and balance passion and profits to realize their personal definition of success.

Featuring stories of dozens of "regular folks" who have reinvented themselves as "Click Millionaires", this inspiring and practical guide shows listeners how to stop dreaming of a better life and start living it!


Sample Chapter

work less, live more becoming a click millionaire

The trouble with the rat race is that even if you win, you're still a rat. —Lily Tomlin, actress and comedian

THERE HAS TO BE a better way!

Isn't that what you have been thinking? Are you tired of the work you do, or the people you work with, or the low pay or uncertain career path? Or maybe all of the above? Or the fact that you may have to continue that same routine for years or decades more? Do you really think that you're going to be able to save your way to a comfortable retirement working for someone else? Aren't the odds of a comfortable retirement small unless you save so much that your working years are painfully light on luxuries, vacations, and toys?

If you are like I used to be, you probably thought getting that corporate job was a ticket to both money and security. Unfortunately corporate employment has turned out to be more of an "income for dummies" plan than a lifetime meal ticket. You are still required to contribute most of your waking hours to the corporate bottom line—but that's no longer a guarantee for steady pay, job security, decent health coverage, and a comfortable retirement. Sadly, the only person who cares about your personal fulfillment and financial independence is you. Add the daily pressure of commuting to an office, working with people you normally wouldn't spend time with, pursuing priorities set by people who don't understand the needs of your customers, plus the constant threat of layoffs, it's no wonder that more and more people feel trapped in a rat race from which they can't escape!

Don't Just Get a Job, Get a Life

If you challenge traditional assumptions about career priorities, you can discover that there are new solutions to these work-life balance issues. It's okay to put your own life ahead of making money or climbing the corporate ladder and you don't have to do work you dread just to keep afloat. Today you have the opportunity to redesign your life around what's important to you and define success for yourself. You can choose to build a lifestyle business online that supports both your family and your own personal life goals, even with little capital or technical training.

Redefining success on your own terms can allow you to rebalance your life to achieve the goals most important to you. Instead of focusing simply on making money, I'd like to help you find the courage to define your success not just in dollars, fancy cars, or shiny objects that are promoted to you on television, but to include increased flexibility, creativity, and happiness, too. But motivation and a willingness to make some sacrifices along the way are not all you need to build a profitable lifestyle business for yourself. You need specific practical recommendations about which online business opportunities and tools are the best today. Personalizing those recommendations into a plan that you act upon can make the difference between wishing you were successful and being successful.

I wrote this book to help you do just that.

This Book Is Different

Too much online moneymaking advice is focused on finding clever but unsustainable ways to attract more website traffic. That kind of approach focuses on tricks—it helps you exploit small advantages in pay-per-click (PPC) advertising or search engine optimization (SEO), or attracting traffic from the latest YouTube, Twitter, Facebook, Google+, app, plug-in, software, or other "hacks."

These approaches sometimes work, but by the time an online marketing "guru" gets around to telling (and selling) you his latest traffic-attraction tricks, you can be sure that there's not much money left in that competitive market.

More importantly, building businesses on temporary market inefficiencies doesn't build the long-term asset value and recurring income of the Click Millionaire business system that I want for you.

So, this book is not going to teach you how to become the 100,000th person to rehash diet secrets into a free e-book, build a huge email list overnight with YouTube videos or mobile apps, or use Google Adwords PPC ads to promote affiliate marketing offers.

Instead of teaching you to push a product that may be outdated in six months and require you to start over again, this book is going to help you develop a new business and career that grows into a satisfying ongoing lifestyle for you. It's going to teach you to redefine success for yourself, redesign your life around the things that matter most to you, and support that lifestyle with your own Internet-based business that allows you to enjoy the financial independence, creative control, and schedule flexibility traditionally only available to people who already had millions in the bank.

The goal is to find a lifestyle balance that is comfortable and fulfilling for you.

You Can Build a Business as Unique as You Are

My goal for you is to create something new; an original and unique business that positions you as an expert in your chosen field; a business that channels your efforts into something more significant than just increasing your click-through rate by 0.01 percent; a business that targets niche needs that speak to you and those in your target market on a fundamental level. I'd like to help you mine your niche to generate long-term recurring profits from a sustainable, personally satisfying lifestyle business that is meaningful to you.

For example:

• How about building a business around your unique personal experience so that you can help others solve similar problems in their own lives?

• Or developing an interest you have into a new expertise you can use to help advise others with similar interests?

• And delivering that information or those products in a cost-effective, consistent, ethical way that attracts loyal customers to create a profitable business around you and your favorite hobbies?

I have done this personally in a bunch of market spaces that most "experts" and keyword research would have said were saturated, including probably the most competitive area of all, Internet marketing.

Together we'll make sure that your approach will be different, successful, and practical, too.

What's a "Lifestyle Business"?

A lifestyle business is one where you prioritize lifestyle benefits over growth and profits.

It's a real business that makes you real money but one that also lets you enjoy more of the life you deserve. With little risk or cash investment, these new kinds of online businesses can help you create a "laptop lifestyle" that finally frees you from working for someone else. Plus, they can make you happier because you spend your time working on projects you choose with people you like. The money is not the point. Your lifestyle as the owner is.

You may feel like you're not qualified to build your own business, or that the niches that interest you must be "wrong" because they don't fit traditional MBA approaches. But business schools (and most business books) teach people how to work for and grow corporations, not build happier lives. With lifestyle businesses the emphasis is on your lifestyle at least as much as on the business. This means that (unlike with corporate jobs or business school management theories) you can prioritize your own lifestyle interests first and even have multiple business lines at the same time. And who's more of an expert on what you want out of life than you?

Business school professors, economists, and bankers turn up their noses at this kind of business, because it doesn't require venture capital and isn't aimed at maximizing profits, increasing shareholder value, or issuing an IPO. But I love those businesses.

Let's face it, you're not on track to become a billionaire anyway. Wouldn't you be happy with a six-figure business that was in a field you like, with low costs, few politics or management challenges, and that allowed you to control your own schedule? (Especially if that business had the potential to grow even more profitable through free Internet distribution and automated online marketing?)

Sorry, business school professors: your traditional corporate definitions of success don't apply to Click Millionaire lifestyle businesses.

The goal of most big companies seems to be growth for growth's sake. And the most ambitious people used to want to work for those big companies. But today the pressure of big company jobs has many professionals I know wishing for something less stressful, even if it means taking a cut in pay.

"Big" also used to be a requirement for business because it took lots of people to do stuff. People needed to explain product features and make sales, people needed to process paperwork, people needed to check inventory and coordinate with suppliers, people needed to spread the word through advertising and marketing, and so forth. But the Net has changed all that. Decades of competition in the software industry have created powerful Internet-based systems for publishing, distribution, and marketing that any start-up or small business owner can use for just a few dollars/month. Today most order-taking and sales functions can be automated through a simple website shopping cart that will track your inventory, too. A lot of marketing can get done even while you're at the beach or asleep—your website doesn't go to the beach and your online ads keep running while you're sleeping!

All this means that the "small" in small business no longer means small impact, small reach, or small sales. In fact, Click Millionaires specialize in profiting from big-company–style systems but without out all the expense and hassle!

As popularized in Tim Ferris's now classic book, The 4-Hour Workweek (Crown Archetype, 2007), today you can use the Internet to construct job opportunities, projects, and even new companies around your own preferences. Even without a business background or a technical education you can design your career and business around your own schedule and interests instead of having to punch the clock at the same time and location every day, dressed the same way, interacting with the same people, and doing the same thing. Free worldwide email, phone, video, chat, and social networks now mean that you don't need to be physically present in an office much anymore.

The Internet allows free-flowing self-organizing projects and ventures to emerge constantly, reducing your dependence on corporate paychecks. Outsourcing, virtual assistants, freelance contractor project marketplaces, mobile platforms, social networks, telecommuting, browser-based SAAS tools, cloud computing ... all of these developments have created a constant flow of new ventures and small business opportunities that don't require you to become a lifetime employee counting the years toward the gold watch you'll get when you retire.

What's a "Click Millionaire"?

I'm not talking about a "get-rich-quick" strategy. Click Millionaires is the manifesto of a movement focused on building flexible and profitable lifestyle businesses online that suit the individual lifestyle priorities of their Click Millionaire owners. Here's how I define the term:

Click Millionaire [klik mil-yuh-nair or klik mil'ye-nâr] Click Millionaires use websites, e-commerce, digital publishing, and social media to build lifestyle businesses that share their ideas and products with the world on their own schedule and terms. A lifestyle design movement as much as a business model, becoming a Click Millionaire does not require a million-dollar online business. Instead, Click Millionaires define success by using the latest digital commerce and marketing tools to build profitable, ethical, Internet-based businesses that improve their own lifestyles and the lives around them. The resulting Click Millionaire lifestyles offer unprecedented levels of personal career control, creative independence, schedule flexibility, and work satisfaction.

The traditional American dream centered on individual financial achievement—where becoming a "millionaire" allowed you to control your own life, afford anything you want, and live on your own terms. But today the phrase "Click Millionaire" captures the revolutionary idea that lifestyle benefits like the independence, security, and self-confidence—formerly only available to the wealthy—are now available to anyone who chooses to build a successful lifestyle business online. As you can see from the definition above, money is important to Click Millionaires, but it's not the only thing that matters to the "new rich." Money is not the destination on your life's road trip; it's just the gas to help you enjoy the journey.

To become a Click Millionaire I encourage you to:

• Change your thinking to focus first on your goal of living better, however you define that personally.

• Redesign your life around what's important to you and your family instead of working late to meet your boss's schedule.

• Rearrange your work so that your bank account benefits directly from your efforts instead of paying for your employers' new cars and vacations when you may be struggling to pay your mortgage.

My bet is that if you could redesign your life to emphasize your personal happiness, a comfortable lifestyle, and the ability to share your profits with others, you'd be satisfied—even without becoming a millionaire. Why? Because you're not greedy and the reality is that you would just like to be comfortable and lead a life that has meaning for you.

Don't Quit Working—Start Enjoying Your Work Instead

I'm not talking here about early retirement or passive income strategies. Instead what I'm proposing is that you start a business part-time, while you're still working your current job, and gradually build a niche business online that generates recurring revenues for you as automatically as possible. Over time you can grow your Click Millionaire side business to make an ever-increasing portion of your income, and a portion that you enjoy earning, too.


Excerpted from "Click Millionaires: Work Less, Live More with an Internet Business You Love" by Scott Fox. Copyright © 0 by Scott Fox. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.
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