No matter how bad you might think your genetics are, no matter how lost
you might feel after trying and abandoning many types of workouts, you
absolutely, positively can have the lean, ripped body that you dream
What if I could show you how to dramatically transform your body faster
than you ever thought possible?
What if I gave you the exact formula of exercise and eating that makes
putting on 10 – 15 pounds of quality lean mass a breeze…and it only
takes 8 – 12 weeks?
What if I showed you how to get a lean, cut physique that you love (and
that girls drool over) by investing no more than 5 percent of your time
What if I told you that you can achieve that “Hollywood hunk” body
without having your life revolve around it—no long hours in the gym,
no starving yourself, and no grueling cardio that turns your stomach.
I’ll even show you how to get shredded while still indulging in the
"cheat" foods that you love every week like pasta, pizza, and ice cream.
And what if I promised to be at your side the entire way, helping you
avoid the scams, pitfalls, and problems that most guys fall into,
helping you systematically achieve your true genetic potential, and
basically doing everything I can to see you achieve the best body
you’ve ever had?
Imagine if you got up every morning, looked in the mirror, and
couldn’t help but smile at your reflection. Imagine the boost in
confidence you’d feel if you didn’t have that belly fat anymore, or
if you were no longer “that skinny guy” but instead had six-pack abs
and were “that ripped guy.”
Imagine, just 12 weeks from now, being constantly complimented on how
you look and asked what the heck you’re doing to make such startling
gains. Imagine enjoying the added benefits of high energy levels, no
aches and pains, better spirits, and knowing that you’re getting
healthier every day.
Well, you can have all of these things, and it’s not nearly as
complicated as the fitness industry wants you to believe (more on that
in a minute). It doesn’t matter if you’re 21 or 61, in shape or
completely not. No matter who you are, I promise you: you can change
your body into whatever you desire.
So, would you like my help?
If you answered “Yes!” then you’ve taken a leap, not a step,
toward your goals to become a leaner, more muscular you.
Your journey to the ultimate male body begins as soon as you turn to the
Why Bigger Leaner Stronger is Different
I’m going to tell you something that the kings of the
multi-multi-billion dollar health and fitness industry don’t want you
to know: You don’t need any of their crap to get ripped and to look
better than you ever have before.
· You don’t need to spend hundreds of dollars per month on
the worthless supplements that steroid freaks shill in advertisements.
· You don’t need to constantly change up your exercise
routines to “confuse” your muscles. I’m pretty sure that muscles
lack cognitive abilities, so this approach is a good way to just confuse
· You don’t need to burn through buckets of protein powder
every month, stuffing down enough protein each day to feed a third-world
· You don’t need to toil away in the gym for a couple of
hours per day doing tons of sets, supersets, drop sets, giant sets, etc.
(As a matter of fact, this is a great way to stunt gains and get
· You don’t need to grind out hours and hours of boring
cardio to shed ugly belly fat and love handles and get a shredded
six-pack. (How many flabby treadmillers have you come across over the
· You don’t need to completely abstain from “cheat” foods
while getting down to single-digit body fat percentages. If you plan
cheat meals correctly, you can actually speed your metabolism up and
accelerate fat loss.
These are just a small sampling of the harmful fallacies commonly
believed by many, and they will bury you in a rut of frustration that
inevitably leads to you quitting because of little or no real results.
That was actually my motivation for creating Bigger Leaner Stronger: For
many years now, I’ve had friends, family, acquaintances, and
co-workers approach me for fitness advice, and they were almost always
convinced of many strange, unworkable ideas about diet and exercise.
By educating them in the same way as I’m about to educate you, I’ve
helped many people melt away fat, build lean, attractive muscle, and not
only look great but feel great too. And, while helping friends, friends
of friends, and family is fulfilling, I want to be able to help
thousands (or tens or even hundreds of thousands!). Thus, Bigger Leaner
Stronger was born.
Now, where did the many fitness and nutrition myths come from? Well, I
don’t want to waste your time with the boring history of the world of
weightlifting, supplements, and information resources, but the long
story short is simply this:
When people are willing to spend big amounts of money on certain types
of products or to solve specific problems, there will never be a
scarcity of new, “cutting edge” things for them to empty their
wallets on, and there will always be scores of brilliant marketers
inventing new schemes to keep people spending.
It’s pretty simple, really. All we have to do is look where most
people get their training and nutritional advice from. Almost everyone
gets it from one or more of these three sources: magazines, personal
trainers, or friends…and you’ll almost never learn anything useful
from any of them.
How can I make such bold claims, you wonder? Because I’ve seen it all,
tried it all, and while I don’t know it all, I do know what works and
Every Time You Read a Bodybuilding Magazine, You’re Getting Slapped in
Last time I looked, close to a dozen bodybuilding magazines were waiting
on the shelves of Barnes and Noble, all shiny and ready to lure in
victims like Venus flytraps. Simply put, every time you buy one of the
big bodybuilding magazines, you’re paying to be lied to.
Here’s a fun fact that you probably didn’t know: MuscleMag, IronMan,
Flex, Muscular Development, Muscle & Fitness, Muscle Media, and the
rest of the mainstream bodybuilding magazines are owned by supplement
companies and are used simply as mouthpieces for their products. Yup.
MuscleMag is controlled by MuscleTech; IronMan is controlled by
MuscleLink; Muscular Development is Twinlab’s shill piece; Muscle
& Fitness and Flex are owned by Joe Weider and are thus promotion
catalogues for his companies, such as Weider, Metaform, MuscleTribe, and
several others; and MuscleMedia is the EAS cheerleader.
The primary goal of these magazines is to sell supplements for the
companies controlling them, and they work damn well. The magazines push
products in various ways. They have pretty advertisements all over the
place, they regularly run “advertorials” (advertisements disguised
as informative articles), and they balance the lot of sales pitches with
some actual articles that provide workout and nutrition advice (which
also, in many cases, end with product recommendations of some kind).
So, this is the first blow that magazines deal to you: They give you a
lot of “advice” that is geared first and foremost to selling you
products, not helping you achieve your goals.
The supplement companies know that if they can just keep getting these
magazines into people’s hands, they will keep selling products. So,
how do they ensure that you will keep buying? By coming up with a
constant flow of new advice and ideas, of course.
And this is the second, probably more harmful, blow: They inundate you
with all kinds of false ideas about what it takes to get into great
shape. If they told the simple truth every month, they would have maybe
20 articles or so that they could re-print over and over. Instead, they
get quite creative with all kinds of sophisticated (but useless) workout
routines, “tricks,” and diets (that include certain supplements to
really MAXIMIZE the effectiveness, of course).
The bottom line is that you can’t trust these types of magazines. They
are all either owned by or financially dependent upon supplement
companies, and what I outlined above is the game they play.
Most Personal Trainers Are Just a Waste of Money…End of Story
Most personal trainers are a waste of time and money.
Every week I see trainers who either have no clue what they’re doing
or who just don’t care about their clients. These poor people are
paying $50-75 per hour to do silly, ineffective workout routines that
usually consist of the wrong exercises done with bad form (and they make
little or no gains).
And, let’s not forget that most personal trainers aren’t even in
good shape themselves, which always confuses me. How can you honestly
sell yourself as a fitness expert when you’re flabby and out of shape?
Who could possibly believe you? Well, for some reason, these types of
trainers get business all the time, and their clients almost always stay
flabby and out of shape themselves.
To compound the disservice, most trainers don’t even bother giving
their clients nutritional plans, which really ensures lackluster gains.
The fact is that 70-80% of how you look is a reflection of how you eat.
Fat, skinny, ripped, whatever—working out is only 20-30% of the
equation. Eat wrong, and you will stay fat no matter how much cardio you
do; eat wrong, and you will stay skinny and weak no matter how much you
struggle with weights. Eat right, however, and you can unlock the
maximum potential gains from working out: rapid, long-term fat loss and
muscle gains that will turn heads and get your friends and family
You might be wondering why these trainers know so little as certified
professionals. Well, I have several good friends who are trainers, and
they’ve all told me the same thing, which is that passing the
certification test does not make you an expert—it means that you can
memorize some basic information about nutrition, anatomy, and
exercise…that’s about it.
While some people are happy to pay a trainer just to force themselves to
show up every day, trainers are usually in a similar boat as the
magazines. They have to constantly justify their existence, and they do
it by changing up routines and talking about “sophisticated” workout
principles (that they read about in the magazines)…and when it’s all
said and done, their clients waste thousands of dollars to make poor
That being said, there absolutely are great trainers out there who are
in awesome shape themselves, who do know how to quickly and effectively
get others into shape, and who do really care. If you’re one of them
and you’re reading this book, I applaud you because you’re carrying
the weight of the entire profession on your shoulders.
Bigger Leaner Stronger is Different
I don’t know about you, but I don’t train to have fun or hang out
with the guys—I train to look and feel better, and I want to get the
most from my efforts. If I can get better results by working out half as
long as the other guy, that’s what I want to do. If I were new to
weightlifting and my options were to gain ten pounds in a month by doing
the same exercises every week (done with correct form, intensity, and
weight progression) or to squeak out two pounds by doing the latest
dynamic inertia muscle confusion routine, I’d choose the former.
Bigger Leaner Stronger is all about training and getting results. It
gives you a precise training and eating regimen that delivers maximum
gains in the least amount of time. The exercises are nothing new and
sophisticated, but you’ve probably never approached them like how
I’m going to teach you. There’s nothing cutting-edge or complicated
about how to eat correctly, but most people have it all wrong.
With Bigger Leaner Stronger, you can gain 10 – 15 pounds of muscle in
your first three months of lifting weights. That’s a pretty drastic
change. People are going to start asking you for workout advice. Even if
you’re not a beginning lifter, you can gain one pound of lean mass per
week, every week, until you’re happy with your size.
If your goal is to simply lose fat, I’m going to show you how to lose
1 – 2 pounds of fat per week like clockwork (and how to keep it off,
So, are you ready?
Here’s the first step: Forget what you think you know about working
out. I know, it might sound a little harsh, but trust me—it’s for
your own good. Just let it all go, approaching Bigger Leaner Stronger
with an open mind. Along the way, you’ll find that certain things you
believed or did were right while others were wrong, and that’s okay.
Just follow the program exactly as I lay it out, and then let the
results speak for themselves. If you do, you won’t go looking for
another training program for a long time, if ever again.
So, let’s get started!
Excerpted from "Bigger Leaner Stronger: The Simple Science of Building the Ultimate Male Body (The Build Healthy Muscle Series)" by Michael Matthews. Copyright © 0 by Michael Matthews. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.