CREATIVE THINKING IN BUSINESS
WHAT IS CREATIVE THINKING?
Some people like to refer to it as "thinking outside the box." The "box"
represents the barriers that have been put up to creative thinking by
our modern education systems. Modern education does not promote creative
thinking. It promotes learning by memorization. Most modern businesses
do not promote creative thinking. A creative thinker in a large company
is often thought of as a renegade, a trouble-maker. One of my favorite
sayings is, "Do what you have always done and you will always get what
you always got." While keeping your goal in mind, as well as framing all
of your thoughts and decisions using good Godly principles, always be
willing to try new ideas. Let’s see how creative thinking can benefit
your goal of starting and running a business:
Deciding what type of business you want to start
Deciding what to name your business
Deciding what products or services to include in your business
Finding finances for your new business venture
Examining various growth opportunities
Where to locate your business
When and how to expand your products and services
Dealing with competitive situations
Creative solutions when needed resources are in short supply
Growing your business
One of the goals of this section is to help you become an idea machine.
Not all of your ideas will be good or even executable. I think we can
agree that the more ideas you can generate, the better your odds are
that one or more of them will be on target to meet your needs. The
bottom line here is to learn to go for a quantity of ideas at first and
then filter through them, looking for the nuggets.
One of the greatest authors on the subject of creative thinking is
Edward de Bono. One of his most famous books is entitled, "Lateral
Thinking, Creativity Step by Step." In his book, he explores what he
calls "lateral thinking."
"Lateral thinking is closely related to insight, creativity and humor.
All four processes have the same basis. But whereas insight, creativity
and humor can only be prayed for, lateral thinking is a more deliberate
process. It is as definite a way of using the mind as logical thinking
– but a very different way… Lateral thinking is
Excerpted from "Business with a Purpose: Starting, building, managing and protecting your new business" by Darrell Griffin. Copyright © 2010 by Darrell Griffin. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.
Darrell Griffin, MBA, CPA CPA, MBA Consultant/ CEO – Easy Brain Labs, Inc., provides services from bookkeeping to strategic planning, specializing in small to medium size businesses. 35 years consulting to businesses Author of “Business with a Purpose.” Author of "Last Journey" (Editors of Barnes and Noble selected it as one of their 10 best non-fiction books for 2009) Author of "Trouble Bound" (Winter 2011) Serial Entrepreneur Member of Shepherd of the Hills, Porter Ranch for 12 years Married to Kim, CPA , 6 children ranging in age from 14 to 42
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