BOOK DETAILS

Business with a Purpose: Starting, building, managing and protecting your new business

Business with a Purpose: Starting, building, managing and protecting your new business

by Darrell Griffin

ISBN: 9781432735654

Publisher Outskirts Press

Published in Business & Investing/Investing, Business & Investing/Small Business & Entrepreneurship, Business & Money

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Book Description

A "How To" book written by a Christian business person for Christians wanting to start, manage, grow and protect a God centered successful business. It is a nuts-and-bolts tool box containing all of the essential tools you will need to be successful in business. It is endorsed by religious and business leaders across the country. This book will help you get out of the boat and walk on water in business. God wants us to be successful in business and this book provides you the tools necessary to be successful.

Sample Chapter

 

CREATIVE THINKING IN BUSINESS

WHAT IS CREATIVE THINKING?

Some people like to refer to it as "thinking outside the box." The "box" represents the barriers that have been put up to creative thinking by our modern education systems. Modern education does not promote creative thinking. It promotes learning by memorization. Most modern businesses do not promote creative thinking. A creative thinker in a large company is often thought of as a renegade, a trouble-maker. One of my favorite sayings is, "Do what you have always done and you will always get what you always got." While keeping your goal in mind, as well as framing all of your thoughts and decisions using good Godly principles, always be willing to try new ideas. Let’s see how creative thinking can benefit your goal of starting and running a business:

Deciding what type of business you want to start

Deciding what to name your business

Deciding what products or services to include in your business

Finding finances for your new business venture

Examining various growth opportunities

Where to locate your business

When and how to expand your products and services

Dealing with competitive situations

Creative solutions when needed resources are in short supply

Growing your business

One of the goals of this section is to help you become an idea machine. Not all of your ideas will be good or even executable. I think we can agree that the more ideas you can generate, the better your odds are that one or more of them will be on target to meet your needs. The bottom line here is to learn to go for a quantity of ideas at first and then filter through them, looking for the nuggets.

One of the greatest authors on the subject of creative thinking is Edward de Bono. One of his most famous books is entitled, "Lateral Thinking, Creativity Step by Step." In his book, he explores what he calls "lateral thinking."

"Lateral thinking is closely related to insight, creativity and humor. All four processes have the same basis. But whereas insight, creativity and humor can only be prayed for, lateral thinking is a more deliberate process. It is as definite a way of using the mind as logical thinking – but a very different way… Lateral thinking is

Continues...

Excerpted from "Business with a Purpose: Starting, building, managing and protecting your new business" by Darrell Griffin. Copyright © 2010 by Darrell Griffin. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.
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Author Profile

Darrell Griffin

Darrell Griffin

Darrell Griffin, MBA, CPA CPA, MBA Consultant/ CEO – Easy Brain Labs, Inc., provides services from bookkeeping to strategic planning, specializing in small to medium size businesses. 35 years consulting to businesses Author of “Business with a Purpose.” Author of "Last Journey" (Editors of Barnes and Noble selected it as one of their 10 best non-fiction books for 2009) Author of "Trouble Bound" (Winter 2011) Serial Entrepreneur Member of Shepherd of the Hills, Porter Ranch for 12 years Married to Kim, CPA , 6 children ranging in age from 14 to 42

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