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You Are Not a Gadget: A Manifesto

You Are Not a Gadget: A Manifesto



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Chapter One

an apocalypse of self- abdication

THE IDEAS THAT I hope will not be locked in rest on a philosophical foundation that I sometimes call cybernetic totalism. It applies metaphors from certain strains of computer science to people and the rest of reality. Pragmatic objections to this philosophy are presented.

What Do You Do When the Techies Are Crazier Than the Luddites?

The Singularity is an apocalyptic idea originally proposed by John von Neumann, one of the inventors of digital computation, and elucidated by figures such as Vernor Vinge and Ray Kurzweil.

There are many versions of the fantasy of the Singularity. Here’s the one Marvin Minsky used to tell over the dinner table in the early 1980s: One day soon, maybe twenty or thirty years into the twenty- first century, computers and robots will be able to construct copies of themselves, and these copies will be a little better than the originals because of intelligent software. The second generation of robots will then make a third, but it will take less time, because of the improvements over the first generation.

The process will repeat. Successive generations will be ever smarter and will appear ever faster. People might think they’re in control, until one fine day the rate of robot improvement ramps up so quickly that superintelligent robots will suddenly rule the Earth.

In some versions of the story, the robots are imagined to be microscopic, forming a “gray goo” that eats the Earth; or else the internet itself comes alive and rallies all the net- connected machines into an army to control the affairs of the planet. Humans might then enjoy immortality within virtual reality, because the global brain would be so huge that it would be absolutely easy—a no-brainer, if you will—for it to host all our consciousnesses for eternity.

The coming Singularity is a popular belief in the society of technologists. Singularity books are as common in a computer science department as Rapture images are in an evangelical bookstore.

(Just in case you are not familiar with the Rapture, it is a colorful belief in American evangelical culture about the Christian apocalypse. When I was growing up in rural New Mexico, Rapture paintings would often be found in places like gas stations or hardware stores. They would usually include cars crashing into each other because the virtuous drivers had suddenly disappeared, having been called to heaven just before the onset of hell on Earth. The immensely popular Left Behind novels also describe this scenario.)

There might be some truth to the ideas associated with the Singularity at the very largest scale of reality. It might be true that on some vast cosmic basis, higher and higher forms of consciousness inevitably arise, until the whole universe becomes a brain, or something along those lines. Even at much smaller scales of millions or even thousands of years, it is more exciting to imagine humanity evolving into a more wonderful state than we can presently articulate. The only alternatives would be extinction or stodgy stasis, which would be a little disappointing and sad, so let us hope for transcendence of the human condition, as we now understand it.

The difference between sanity and fanaticism is found in how well the believer can avoid confusing consequential differences in timing. If you believe the Rapture is imminent, fixing the problems of this life might not be your greatest priority. You might even be eager to embrace wars and tolerate poverty and disease in others to bring about the conditions that could prod the Rapture into being. In the same way, if you believe the Singularity is coming soon, you might cease to design technology to serve humans, and prepare instead for the grand events it will bring.

But in either case, the rest of us would never know if you had been right. Technology working well to improve the human condition is detectable, and you can see that possibility portrayed in optimistic science fiction like Star Trek.

The Singularity, however, would involve people dying in the flesh and being uploaded into a computer and remaining conscious, or people simply being annihilated in an imperceptible instant before a new superconsciousness takes over the Earth. The Rapture and the Singularity share one thing in common: they can never be verified by the living. You Need Culture to Even Perceive Information Technology

Ever more extreme claims are routinely promoted in the new digital climate. Bits are presented as if they were alive, while humans are transient fragments. Real people must have left all those anonymous comments on blogs and video clips, but who knows where they are now, or if they are dead? The digital hive is growing at the expense of individuality.

Kevin Kelly says that we don’t need authors anymore, that all the ideas of the world, all the fragments that used to be assembled into coherent books by identifiable authors, can be combined into one single, global book. Wired editor Chris Anderson proposes that science should no longer seek theories that scientists can understand, because the digital cloud will understand them better anyway.*

Antihuman rhetoric is fascinating in the same way that selfdestruction is fascinating: it offends us, but we cannot look away.

The antihuman approach to computation is one of the most baseless ideas in human history. A computer isn’t even there unless a person experiences it. There will be a warm mass of patterned silicon with electricity coursing through it, but the bits don’t mean anything without a cultured person to interpret them.

This is not solipsism. You can believe that your mind makes up the world, but a bullet will still kill you. A virtual bullet, however, doesn’t even exist unless there is a person to recognize it as a representation of a bullet. Guns are real in a way that computers are not. Making People Obsolete So That Computers Seem More Advanced

Many of today’s Silicon Valley intellectuals seem to have embraced what used to be speculations as certainties, without the spirit of unbounded curiosity that originally gave rise to them. Ideas that were once tucked away in the obscure world of artificial intelligence labs have gone mainstream in tech culture. The first tenet of this new culture is that all of reality, including humans, is one big information system. That doesn’t mean we are condemned to a meaningless existence. Instead there is a new kind of manifest destiny that provides us with a mission to accomplish. The meaning of life, in this view, is making the digital system we call reality function at ever- higher “levels of description.”

People pretend to know what “levels of description” means, but I doubt anyone really does. A web page is thought to represent a higher level of description than a single letter, while a brain is a higher level than a web page. An increasingly common extension of this notion is that the net as a whole is or soon will be a higher level than a brain. There’s nothing special about the place of humans in this scheme. Computers will soon get so big and fast and the net so rich with information that people will be obsolete, either left behind like the characters in Rapture novels or subsumed into some cyber-superhuman something.

Silicon Valley culture has taken to enshrining this vague idea and spreading it in the way that only technologists can. Since implementation speaks louder than words, ideas can be spread in the designs of software. If you believe the distinction between the roles of people and computers is starting to dissolve, you might express that—as some friends of mine at Microsoft once did—by designing features for a word processor that are supposed to know what you want, such as when you want to start an outline within your document. You might have had the experience of having Microsoft Word suddenly determine, at the wrong moment, that you are creating an indented outline. While I am all for the automation of petty tasks, this is different.

From my point of view, this type of design feature is nonsense, since you end up having to work more than you would otherwise in order to manipulate the software’s expectations of you. The real function of the feature isn’t to make life easier for people. Instead, it promotes a new philosophy: that the computer is evolving into a life-form that can understand people better than people can understand themselves.

Another example is what I call the “race to be most meta.” If a design like Facebook or Twitter depersonalizes people a little bit, then another service like Friendfeed— which may not even exist by the time this book is published— might soon come along to aggregate the previous layers of aggregation, making individual people even more abstract, and the illusion of high- level metaness more celebrated.

Information Doesn’t Deserve to Be Free

“Information wants to be free.” So goes the saying. Stewart Brand, the founder of the Whole Earth Catalog, seems to have said it first.

I say that information doesn’t deserve to be free.

Cybernetic totalists love to think of the stuff as if it were alive and had its own ideas and ambitions. But what if information is inanimate? What if it’s even less than inanimate, a mere artifact of human thought? What if only humans are real, and information is not?

Of course, there is a technical use of the term “information” that refers to something entirely real. This is the kind of information that’s related to entropy. But that fundamental kind of information, which exists independently of the culture of an observer, is not the same as the kind we can put in computers, the kind that supposedly wants to be free.

Information is alienated experience.

You can think of culturally decodable information as a potential form of experience, very much as you can think of a brick resting on a ledge as storing potential energy. When the brick is prodded to fall, the energy is revealed. That is only possible because it was lifted into place at some point in the past.

In the same way, stored information might cause experience to be revealed if it is prodded in the right way. A file on a hard disk does indeed contain information of the kind that objectively exists. The fact that the bits are discernible instead of being scrambled into mush—the way heat scrambles things—is what makes them bits.

But if the bits can potentially mean something to someone, they can only do so if they are experienced. When that happens, a commonality of culture is enacted between the storer and the retriever of the bits. Experience is the only process that can de- alienate information.

Information of the kind that purportedly wants to be free is nothing but a shadow of our own minds, and wants nothing on its own. It will not suffer if it doesn’t get what it wants.

But if you want to make the transition from the old religion, where you hope God will give you an afterlife, to the new religion, where you hope to become immortal by getting uploaded into a computer, then you have to believe information is real and alive. So for you, it will be important to redesign human institutions like art, the economy, and the law to reinforce the perception that information is alive. You demand that the rest of us live in your new conception of a state religion. You need us to deify information to reinforce your faith.

*Chris Anderson, “The End of Theory,” Wired, June 23, 2008 (www.wired.com/science/discoveries/magazine/ 16- 07/pb_theory).

(Continues...)

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Excerpted from "You Are Not a Gadget" by Jaron Lanier. Copyright (C) by Jaron Lanier. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Amazon Rating A strange superposition of pessimism, optimism, and cynicism. Jun/27/2010

The content of this book is somewhat different than the many other books on the topic of technological change and its ramifications. The author of book does not really argue against technological advancement, but instead argues that certain technological changes actually prohibit better ones from occurring. In addition, sometimes the classification of these changes as advances requires that one "devalue" or "demean" the human experience, he asserts. It would be fair to classify most of the contents of this book as mere opinions, since the author does not really justify his assertions quantitatively or scientifically. Sometimes the reader gets a heavy dose of anger, cynicism, and elitism from the author, and so the book demands patience and discipline to get through. However as compared to other books that address similar topics, this one is relatively mild in tone and temperament.

The UNIX operating system, the MIDI representation of musical notes, and the file system all take a hit in the book as being "locked in" and "inalterable" developments in information technology. This means, according to the author, that any improvements to these will not happen, and further, that such a "lock-in" might happen to the very definition of what it means to be human. Uniformity, Web page templates, anonymity of commentary all he says contribute to a dull, unimaginative online presence which acts in the long run to degrade "ordinary" people. Interestingly, the does not articulate on what it means to be "ordinary", and if he did he might become aware of his (seeming) lack of respect for human beings in general.

Anonymity in online presence also seems to act as a strong perturbation to the author's psyche, but for those who have experienced anonymous criticism from this venue and in the academic world, verbal sadism is nothing new, and in the latter predates the rise of the Internet. The ugliness, cowardice, and irrationality of anonymous criticism is not likely to go away, either online or in academia, along with "proud extroversion" that the author feels has been diminished because of the "standardized" designs on social sites and Weblogs. But it must be remembered that standardization often accompanies innovation, once the bugs and limitations of the innovation have been ironed out. Economy of thought and speed of access and use are the natural consequences of standardization. And there is no sign that innovation has been stifled online or in any other field of human endeavor. Indeed, the twenty-first century is a perfect example of Schumpeterian innovation, and entire companies have been wiped out because of their failure to indulge in the hyper-competition of contemporary technological change.

As sociology based on quantitative research via statistical sampling, this book does not deliver, especially when he speaks of the tendency of crowds to revert to "bad moblike behaviors." What evidence is there of this, besides the anecdotes that are presented in the book? And what are the "sound financial principles" that were replaced by "computing clouds"? Are there any examples of attempts to "transform the conduct of science" along the lines of what the author is criticizing? This is of great interest to historians of science and philosophers of science.

The book is not without merit though, as there is an optimistic tone at the end, and some intriguing ideas for further research and investigation. One of these concerns the origin of the cerebral cortex as being in the olfactory system. Another is the delineation of two systems of language, one to serve as a descriptor and classifier, and the other having its origin in the affective part of the brain, i.e. the one that controls the emotion of displeasure. Swearing it seems, has its own module in the brain. The author is speculating a lot here, but such is the nature of innovation. He and many others continue to engage in it, and for this reason he should stop worrying and learn to love the bomb of the twenty-first century.

by Dr. Lee D. Carlson (Baltimore, Maryland USA)

Amazon Rating Digital Heresy (and about time) Jun/26/2010

This is one of those books where you read it, and you're not the same again after you do. Still, because I don't want to be too easy a grader, I hesitate to bestow the mantle of great book, even though that's what great books are supposed to do. Besides, I can't claim that it's great like Anna Karenina is great or like Habits of the Heart, which really lit me up when I read it twenty-five years ago. But as something that addresses, head-on and well, the paramount cultural issues of the current moment, OK, it's great.

Also, because I heretofore associated its author, Jaron Lanier, entirely with pioneering virtual reality software, which in most incarnations is fatuous at best, I had to be beat with a stick by one of my friends before I cracked the cover and took a look. Well, mea maxima culpa, was I wrong, and Jaron, my man, please forgive me.

What we have instead is as smart a look at the past promise of the Internet versus its present philosophy of cybernetic totalism as one could conceive of finding. And along the way he flies a strong humanistic flag in analyzing everything from the increasingly prolonged adolescence of post Internet generations to the dominant trend to dumb down human experience to approximate software rather than vice versa as the Web initially promised. Moreover, virtual reality to help amputees deal with phantom limb pain or to provide ways for surgeons to increase their skill level is anything but fatuous.

Perhaps listing representative headings from the table of contents will convey the scope of Lanier's vision: What is a Person?; An Apocalypse of Self Abnegation (about the anonymity of Web trolls and Wikipedia contributors, et al); The Lords of the Computing Clouds Renounce Free Will in Order to Become Infinitely Lucky (about how the gospel of free content will destroy the rest of the economy like it has the music biz); Retropolis (about how the Web largely recycles vintage content and commentary on vintage content and hoe Facebook takes us all back to high school); I Am a Contrarian Loop; and finally, in the section called Future Humors, Post Symbolic Communication and Cephalopods (about how the calamari steak you had for dinner used to converse with its tribe by an intricate language of color changes).

Not varied or far-reaching enough for you? Then I guess you'll have to read some other book. But for god's sake, if you find a better one, post a comment to tell me about it.

by Bill Pieper, author of the novel WHAT YOU WISH FOR (Fall 2010) (Sacramento, CA United States)

Amazon Rating Good points, but lots of arrogance Jun/13/2010

Getting caught up in the excitement of technology, the internet, and web 2.0 is moe or less inevitable in today's society. Almost every aspect of our lives involves some form of interconnectedness brought through the magic of the web. In his book You Are Not a Gadget, Jaron Lanier explores this connectedness and what he feels is a societal approach toward Singularity (that is the wisdom of the Cloud becoming the predominant mindset). Lanier makes his case through a variety of contexts and highlights the problems he sees with today's software development and information aggregation.

While I'll be the first to admit that Lanier puts out some particularly powerful points regarding the future of communication and our use of technology, his thoughts on the subject are obscured by academic elitism and a lack of connection with mainstream society. Lanier doesn't focus on the experience that the typical user has with social media, but instead offers relatively harsh criticisms focused on how the current path of computing is ill-suited to academics and intellectuals. Lanier certainly maintains the credentials to criticize technology in such a capacity, but the internet has long since evolved from being a platform solely for only the most studious of computing enthusiast into a platform for everyone.

Lanier rails against the Open Source crowd, maintaining that some of the most favored technological devices have originated from closed design processes (he uses the iPhone as an example of this which politicizes the credibility of his claim). He also speaks out against modern music and internet multimedia content pointing out its relative lack of sophistication. In all You Are Not a Gadget takes an extremely capitalist and bourgeois approach to computing claiming that the revolutions of user-created content are spawning nothing more than poor quality, unoriginal product.

It's easy to read You Are Not a Gadget and become defensive, especially if you are one of the people enthralled with the path that web 2.0 has launched the internet down. I did find some of Lanier's points to be utterly enlightening and I think the book is worth the time to read, but I don't agree with him. His obsession with the banality of YouTube and the redundancy of Wikipedia quickly became repetitive and detracted from his overall point. I also felt that he spent a large portion of the book celebrating his own accomplishments and glorifying his own worldview. The book lacks a certain focus and direction and it's easy to feel insulted by the arrogant tone simply because Lanier works so hard to elevate his own ideal vision of the web.

by Josh O'Conner (LocalPlan.org)

Amazon Rating Unfocused May/19/2010

I have to admit that half of this book went over my head. I picked it up because of Mr. Lanier's criticism of social media, and I completely agree with what he says about that. His ideas about the way "Web 2.0" is dumbing us all down sounds right on, and also his thoughts about the idea of "lock-in" were very interesting. But I found most of the book to be aimed at a much more tech-savvy audience than me. I had never even heard of the "hive mind" or the "noosphere," and Mr. Lanier seems to suffer from the familiarity that too many tech writers get, where it's assumed that the reader knows more than they do. I struggled to understand many of his concepts, especially his ideas on the financial world.

The book is simply written, but his concepts wander and looking at headings like "Goldingesque Neoteny, Bachelardian Neoteny, and Infantile Neoteny" started to be daunting. He seems to be obsessed with Wikipedia's influence, which I found weird because I hardly ever use Wikipedia and don't trust most of it, but Lanier acts as though 100% of internet users treat it like the Bible. Also, although I was not sure how I felt (agree or disagree) about all of his ideas, he totally lost my respect when he said that the video game Spore was really great. I found that game to be one of the worst video games ever and a gigantic personal disappointment, so after that I couldn't take anything Lanier said seriously. At the end of the book he seemed to go off on a personal tangent about how much he likes cephalopods, that didn't seem to fit in with the rest of the book and felt self-indulgent to me.

by C. Huddleston ()

Amazon Rating Ehh.... May/07/2010

He used a lot of big words.

Honestly though, while I get the point of this book and it was a half way decent read, it felt more like it was written for industry insiders.

by Nicholas Burklow ()

Washington Post Review

<b>Jaron Lanier</b><br /> <i>Knopf</i><br /> ISBN 978-0307269645<br /> 224 pages<br /> $24.95<br /> <hr style="margin:5px 0px" size="1" width="100%" color="#dddddd" /> <i>Reviewed by Ellen Ullman</i> <p>It's not often that one of the creators of our new digital culture comes forward to say: I made a mistake; this is not what I intended.</p> <p>But Jaron Lanier, a pioneer in the creation of "virtual reality," has done just that. Breaking with the ideas of technology-boosting friends and colleagues, such as Kevin Kelly, former executive editor of Wired magazine, and Chris Anderson, Wired's current editor, he goes so far as to call them "digital Maoists."</p> <p>A self-confessed "humanistic softie," Lanier is fighting to wrest control of technology from the "ascendant tribe" of technologists who believe that wisdom emerges from vast crowds, rather than from distinct, individual human beings. According to Lanier, the Internet designs made by that "winning subculture" degrade the very definition of humanness. The saddest example comes from young people who brag of their thousands of friends on Facebook. To them, Lanier replies, this "can only be true if the idea of friendship is reduced."</p> <p>Anyone who has followed technology -- and for years has resented the adoration heaped upon the ascendant tribe -- will positively swoon as Lanier throws into one great dustbin such sacred concepts as Web 2.0, singularity, hive mind, wikis, the long tail, the noosphere, the cloud, snippets, crowds, social networking, the Creative Commons -- dismissing them all as "cybernetic totalism" and, more fun yet, as potential "fascism."</p> <p>The "cybernetic totalists" base their thinking on decades-old ideas known as "chaos" or "complexity" theory, which began with a question about ants: How does something as complex as a colony arise from the interactions of dumb ants? This approach can be useful if one is studying mass phenomena such as traffic jams. The problem comes when we try to apply ant-derived thinking to people who are trying to lead creative, expressive lives.</p> <p>In the totalist model, algorithms (most of them secret and proprietary, like Google's search engine) create knowledge by making links among the system's many human participants. From this possibly infinite set of connections arises intelligence. The creative actor is no longer the human being but the system and its algorithms, out of which emerges a living, nonhuman or trans-human higher being. (Lanier does not hesitate to compare this to religion.) There are some, like Google co-founder Larry Page, who truly believe the Internet will soon be alive.</p> <p>The poor, human participants become "peasants" working for the "lords" of technology: those who have deeper access to the workings of the Web (read Google, Yahoo and hedge funds with vast analytic resources) and who profit from our volunteer labor. Our role is simply to keep contributing our code-bits and snippets and Facebook pages. We become what Lanier calls "computer peripherals, and he is raising a defense against this reduction of our being. Lanier says there is still time "to promote alternate designs (of the Internet) that resonate with human-kindness." He is fighting for something "ineffable" in the human imagination and creativity; for us to see personhood as "a quest, a mystery, and a leap of faith." These are not views normally expressed by computer scientists, and anyone but Lanier would get laughed off the stage. Yet he dares to say the forbidden: that computers as we know them may be incapable of truly representing human thoughts and relationships.</p> <p>This book is very much like the Jaron Lanier he freely shows in his public appearances: mind-bending, exuberant, brilliant, thinking in all directions. He describes how computer software locks us into rigid ways of thinking (which brings up the next logical question, though he fails to ask it: How can a computer, with its need for standard interfaces, not lock us into the behavior and thought patterns implicit in our software?). He discusses how pack-like attacks arise on the Web wherever there is an opportunity for "consequence-free, transient anonymity." The topic hardly matters: "Jihadi chat looks just like poodle chat." He describes the sad, stressful life of young people who "must manage their online reputations constantly." He makes the point that the free use of everything on the Web leads to endless mashups, except for the one thing legally protected from being mashed-up: ads, thereby making advertising the one thing on the Web that can still be "owned." In the book's final pages, he even tries to imagine an alternative to "totalist" computing: a new sort of virtual-reality software that would allow us to express ourselves through transformations of our virtual bodies, as if we were cephalopods. All of which sounds quite wild, but so did virtual reality in 1980.</p> <p>Overall, the book is a delight; it gives us the privilege of riding inside Lanier's "adventurous individual imagination that is distinct from the crowd." The most serious problem is the lack of citations. Many of the ideas Lanier expresses here have been said previously by others. Yet he quotes only his friends, employers and research associates, as if only their thoughts mattered and all other ideas simply came to him through the ether. He himself recognizes how this happens: On the Web, "often you don't know where a quoted fragment from a news story came from, who wrote a comment, or who shot a video." But he did not chose to place his manifesto on the Web; he explicitly chose to write a book, where we have the right to expect more of the author. He might have asked himself: How did I come by these ideas? Are they all wholly mine? His dedication, in part, thanks someone named Lillibell, "who taught me to read anew." The preface says he is grateful for the "real human eyes" that will pass over these pages, for the "tiny minority" of humanity that still reads books. Yes, Jaron, we are still here. We few, we happy few.</p> <p>Ellen Ullman, a former software engineer, is the author of "Close to the Machine" and "The Bug: A Novel."</p>

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