Digital marketing has transformed how business is done. Today it is easier than ever to get your message in front of customers. The problem is, it is easier for your competition, too.
Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you. Fueled by decades of his experience in marketing strategy, Masiello's THINK ENGAGE THRIVE! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world.
The foundation of a successful business is knowing who your customers
are and what they Love. Thanks to the Internet, it’s easier than ever
to do that. Data mining tools can tell you who’s visiting your
website, who’s buying, and where they came from. Digging a little
deeper, you can learn how your customers spend time online, unearth
trends in their responsiveness to your campaigns, and identify
weaknesses in your competition. Through social media, you can reach
customers where they live, connecting in ways that were impossible
before. With so many ways to connect with customers, the question
becomes, “What are you going to do with all this knowledge?”
As it turns out, that’s not such an easy question to answer. Part of
the problem is that even in our data-driven age, marketing is so widely
misunderstood. To me, marketing is what you do to connect with your
customers so they’ll buy your product. That’s it. That’s the
definition that worked for me when I founded my first business at the
age of 25. It’s worked for the five businesses I’ve started since.
There’s no need to get more complicated. But people try, all the
According to the American Marketing Association (AMA), “Marketing is
the activity, set of institutions, and processes for creating,
communicating, delivering and exchanging offerings that have value for
customers, clients, partners and society at large.” What does that
mean? I have a Masters in Business Administration and after reading
that definition forty-seven times, I still don’t see how it can help
somebody sell a product, offer a service, or grow a business. The
problem is not so much that the AMA is wrong in what they say. It's
that there’s nothing actionable in the definition. If you read about
marketing in a textbook you can find chapters on “communicating,
delivering and exchanging offerings”. But how does that translate
into the real world?
Excerpted from "Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age" by Philip Masiello. Copyright © 2017 by Philip Masiello. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.
Philip Masiello is the founder of Hound Dog Digital Marketing Agency, one of the fastest growing marketing agencies in the nation. The firm specializes in assisting consumer product companies with their E-commerce efforts, mobile application marketing, and Amazon Marketplace Seller marketing
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