BOOK DETAILS

Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age

Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age

by Philip Masiello

ASIN: B071GWXPPD

Publisher Appsydo, llc

Published in Computers & Technology/Internet & Social Media, Business & Investing/Marketing & Sales, Business & Investing/Processes & Infrastructure, Nonfiction, Business & Investing

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Book Description

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Digital marketing has transformed how business is done.  Today it is easier than ever to get your message in front of customers.  The problem is, it is easier for your competition, too.  

Philip Masiello, CEO of Hound Dog Digital Marketing, can tell you.  Fueled by decades of his experience in marketing strategy, Masiello's THINK ENGAGE THRIVE! tears down marketing models created in a data-poor age, offering common-sense alternatives that take marketing out of the textbook, into the real world.  

Sample Chapter

The foundation of a successful business is knowing who your customers are and what they Love. Thanks to the Internet, it’s easier than ever to do that. Data mining tools can tell you who’s visiting your website, who’s buying, and where they came from. Digging a little deeper, you can learn how your customers spend time online, unearth trends in their responsiveness to your campaigns, and identify weaknesses in your competition. Through social media, you can reach customers where they live, connecting in ways that were impossible before. With so many ways to connect with customers, the question becomes, “What are you going to do with all this knowledge?”

As it turns out, that’s not such an easy question to answer. Part of the problem is that even in our data-driven age, marketing is so widely misunderstood. To me, marketing is what you do to connect with your customers so they’ll buy your product. That’s it. That’s the definition that worked for me when I founded my first business at the age of 25. It’s worked for the five businesses I’ve started since. There’s no need to get more complicated. But people try, all the time.

According to the American Marketing Association (AMA), “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.” What does that mean? I have a Masters in Business Administration and after reading that definition forty-seven times, I still don’t see how it can help somebody sell a product, offer a service, or grow a business. The problem is not so much that the AMA is wrong in what they say. It's that there’s nothing actionable in the definition. If you read about marketing in a textbook you can find chapters on “communicating, delivering and exchanging offerings”. But how does that translate into the real world?

Continues...

Excerpted from "Think – Engage - Thrive: Marketing Actions To Skyrocket Your Brand In The Digital Age" by Philip Masiello. Copyright © 2017 by Philip Masiello. Excerpted by permission. All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher. Excerpts are provided solely for the personal use of visitors to this web site.
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Author Profile

Philip Masiello

Philip Masiello

Philip Masiello is the founder of Hound Dog Digital Marketing Agency, one of the fastest growing marketing agencies in the nation. The firm specializes in assisting consumer product companies with their E-commerce efforts, mobile application marketing, and Amazon Marketplace Seller marketing

View full Profile of Philip Masiello

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