We’ve shared a few interesting trends about BookDaily subscribers over the last few months. We’ve told you that they love a good bargain read, ebook outsells paperback, and our subscribers are looking to BookDaily for a good book to share. Well here’s a little more information about BookDaily readers that we discovered in our latest survey.
Not only do 80% of BookDaily subscribers read every day, over 65% report reading 1-2 books a week.
When asked what genre they read the most, BookDaily readers overwhelmingly choose Mystery and Nonfiction. Here’s a breakdown of the other faves on the site:
Science Fiction/Fantasy- 13%
(Fun fact: Our Nonfiction genre includes Religious, Business, Self-Help, How-To, and Biographies & Memoir titles)
63% of BookDaily readers report downloading a free book featured on BookDaily
48% of our readers have purchased other books by an author that they discovered as a free download on BookDaily.
PURCHASE FULL PRICED BOOKS
BookDaily readers don’t just download free books, 53% report purchasing both full-priced and discounted/free books.
ENJOY PAPERBACK BOOKS TOO
BookDaily readers want to enjoy your book in both paperback and ebook. 50% of our readers told us that they enjoy both formats.
Most of our subscribers are women---a whopping 66%.
56% of BookDaily subscribers told us that they are single or have never been married.
BookDaily subscribers are mostly between 45-64 years old with the largest majority of readers being 45-54.
77% of BookDaily subscribers own their own homes.
Wondering how to connect with BookDaily readers? Here's a breakdown of the two book marketing campaigns available here at BookDaily:
The BookDaily Free Ebook Download program allows FREE ebooks from BookDaily authors to be featured to over 75,000 readers daily. Authors who enlist in this program can promote their FREE ebook in our newsletters and only pay if a reader clicks to their Amazon download page. It's just $.17 per click with a minimum purchase of only $50 for 300 clicks and you may choose your promotion dates. The program also includes a feature on the homepage of our site for all readers to view.
The BookDaily Emerging Author campaign allows you to promote your book to 50,000 BookDaily readers every month for $49. This campaign is perfect for authors who have multiple books that they'd like to promote, as you can change your promoted title each month. You may also target your reading audience by genre. The exposure is pretty insane. The program also includes addition in the Emerging Authors section of the site and in our Top Five Emerging Author Title widget in the right navigation bar for all readers to see. All price points are accepted for this program. However, please note that titles $2.99 or less out sell their paperback counterparts 4:1 on BookDaily. Our readers love a bargain read!
Or if you have questions, the Author team is here to help. Send a note from your account in the HelpDesk here.
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