Does the thought of promoting your book turn you into the world’s greatest procrastinator? Or are you disciplined in your book marketing efforts, but frustrated by the lack of sales from all your work?
You’re not alone. Thankfully, there’s a better way to attract readers without turning into a salesperson.
Marketing your book can be fun. No matter how much you dislike marketing today, I’m going to show you another way to share your book with the world.
That way is Story Marketing.
What is Story Marketing?
Story Marketing focuses on sharing your story, instead of selling your book.
What’s the difference?
You stop asking readers to buy your book and instead focus on giving them what they want: an opportunity to enter the world of your story.
By providing additional content about your story, you draw readers deeper into your novel. You create content that allows your readers to discover unexplored parts of the story’s setting. You create opportunities for your readers to interact with your characters and get to know them better. As your readers consume Story Marketing content, they become hungry for your books.
You’re an Author, Not a Marketer
I’ve helped many non-fiction subject matter experts who have struggled, like yourself, to market their product or service. They found it difficult because they were experts in their specific field, but they weren’t experts in marketing.
They served their customers well, but the moment they switched from serving their customers to selling to their customers, they became awkward and ineffective. In addition to not being skilled at marketing, it was something they dreaded so they procrastinated. The combination of inexperience and procrastination made their marketing efforts largely ineffective.
But there’s a better way.
Use your strengths, not your weaknesses. You’re an author. Not a marketer. You’re imaginative and creative. You built a captivating world readers will enjoy exploring. Use that world and your imagination and creativity to draw readers into your story and make them hungry for more.
Instead of trying to convince readers to buy your book, you need to focus on helping your audience develop an excitement, curiosity, and desire to explore your story and the ideas and themes within it. By creating fun and interesting Story Marketing content, your readers look forward to consuming it and sharing with their friends. They become your volunteer marketing team.
Story Marketing Ideas
To get you started, I’ve listed a couple techniques from each of the four Story Marketing categories.
• Ask one of your characters to write an advice column answering your readers’ questions
• Set up a Twitter account for your character and tweet as if you’re them
Setting, Theme, and Other Related Material:
• Share photos of the location where your story is set
• Share research you gathered while preparing to write the story
You, and Your Writing Process:
• Reveal what led you to become interested in the topic of your story
• Divulge your favorite books, characters, movies, and more
• Encourage your readers to share their own stories that relate to an event within your book
• Ask your readers to suggest which actors should play your characters once the book is made into a movie
The possibilities for Story Marketing ideas are nearly endless. Apply the same imagination and creativity you use when writing your stories.
As I teach workshops on Story Marketing, I have found one of the most effective ways to come up with Story Marketing ideas is to pull together a group of authors or friends (preferably both) and brainstorm Story Marketing ideas for your novel. I continue to be amazed by the interesting and often hysterical ideas authors come up with that draw people to their books and make readers want to share the content with their friends.
If you’re tired of traditional book marketing and you’re ready to grow your audience, I encourage you try out Story Marketing today.
About the Author:
Leah M Berrywrote Story Marketing: How to Have Fun Marketing Your Fiction Book to help authors attract more readers and have fun with their book marketing. To learn more about Story Marketing and discover dozens of exciting ideas, check out her website.