Editor's Note: Today's Author Update is excerpted from "Guerrilla Marketing for Writers" and offers more powerful publicity weapons to help you sell books!

GUERRILLA WISDOM

I will study and get ready and some day my chance will come.

—ABRAHAM LINCOLN

The more skills and interests you have, the more possibilities they will create for promoting your books So develop your skills, knowledge, and creativity as much as you can in as ...

Editor's Note: Today's Author Update is excerpted from "The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century"

***The People Business***

As an Entrepreneurial Author, you must appreciate the underlying truth about what business you are in. You also are in the people business, and the move energetically you nod your head while reading this, the better you are at running your business. Entrepreneurial Authors know that ...

Editor's Note: Today's Author Update is excerpted from "Guerrilla Marketing for Writers" and offers more powerful publicity weapons to help you sell books!

Chapter 7: More Powerful Publicity Weapons

Glory is fleeting but obscurity is forever.
—NAPOLEON BONAPARTE

Every day, more than 4,000 radio and TV shows book more than 10,000 guests. Why shouldn’t you be one of them? To help you take advantage of the publicity opportunities ...

Editor's Note: Today's Author Update is excerpted from "The Entrepreneurial Author: Achieving Success and Balance as a Writer in the 21st Century"

Ten Dirty Lies You Have Known and Loved

1. Time is money. This is a blatant untruth, made up by those who are on hourly wages—frequently minimum wage. Time is far more valuable than money. If you run out of money, there are many ways to get more. If you run out of time, you can’t get more.

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Editor's Note: Today's Author Update is excerpted from "Guerrilla Marketing For Writers" and offers valuable information to help you sell books!

Hype springs eternal in every publisher’s breast.
—COLIN HAYCROFT

Publishing is a people business. That’s why three of the first four guerrilla weapons are about people. As an author, you are the most important person in the process. That’s why you come first. You have to assemble an army of allies ...